Sunday, July 17, 2016

The Gastronomic Evolution of Mille Vini.

I was recently commissioned by Mille Vini for a food photography shoot to showcase their new Winter Menu. What I discovered is that it is a foodies delight! So delicious.

Mille Vini received a warm welcome back from the locals of Surry Hills when new owners Rhaad Fogarty and Aaron Le Saux took over in 2015. Having recently appointed a rising star on the Sydney food scene, chef Dan Rocha has taken the heritage of this traditional Italian wine bar and given it a modern European twist.

Mille Vini's update to their a-la-carte Winter 2016 menu is a foodies delight!
Rhaad Fogarty explains: "Mille Vini has been a favourite of Sydney siders for years so we really wanted to keep with the traditional Italian feeling that it has always offered. For me, I wanted to expand on that and take our guests on a journey that provides a culinary experience from all of Europe. Emphasising the social aspect you get with food and wine from that corner of the world, we encourage tables to share in the discovery of these new flavours and interact with each other through the whole experience.”

Chef Dan Rocha adds: "A change in direction from traditional Italian cuisine to a menu that compliments our Italian wines has allowed me to explore the diverse tastes of modern Europe, yet present it with a modern Australian flair."

The new a-la-carte Winter menu is quite simply tantalising. A symphony of flavours awaits in the entrĂ©e of beef carpaccio ravioli, filled with truffled mushrooms and served with parmesan, aged balsamic and seeded mustard. Deciding on the confit duck paired with black berry compote, cavolo nero, eshallots and orange for the main course, takes a traditionally heavy meal into a delightfully refreshing and satisfying direction. Together they set a new standard of gastronomic delight for this trendy Surry Hills restaurant, indicative of Rocha’s creativity.

Owner Rhaad Fogarty has created an approachable Italian wine list, featuring varieties that complement the seasonal menu and is happy to make recommendations based on individual palettes. 

For those who simply want to drop in at 5pm for drinks and nibbles from the Salumi Bar or sample from their famous wine list along with their signature Formaggi Platter, Mille Vini still offers a stylish yet casually social space to whet your appetite with friends and loved ones. 

Mille Vini is located at 397 Crown Street Surry Hills and is open for lunch Thursday through Sunday from 12pm to 3pm and for dinner seven days a week from 5pm. View their full menu selection at

Friday, June 28, 2013

Sydney Commercial Photography - Superannuation and Investments

Sometimes marketing isn't always about creating viral social media campaigns. Formulating strategy, creating content and advertising campaigns is part of my role as a marketing manager but the truly creative element of my career lies in being a Sydney commercial photographer - photography and visual storytelling being a huge passion of mine.

"Living Life to the Full" by Sydney commercial photographer Markham Lane
It's a great pleasure to be asked to perform the commercial photography side of a campaign's production schedule, as well as being the marketing guy helping those brands develop strategies for their campaign. The benefit to me is that I get to travel, be creative and see the project through from beginning to end. The benefit to the client is a reduced cost for campaign development and comfort in knowing the project has less hand-off points - reducing turnaround times and the associated costs, including loss of revenues that come with that.

Here's a brief case study of a typical process. An investment and insurance company with a number of managed funds services, including superannuation and annuities are looking to attract younger investors who might be thinking about their retirement years in a brochure to be sent out to some of their customer base. I was asked to come for a preliminary meeting to discuss concepts.

The subsequent brief that came after that meeting required a retired couple had to be seen "living life to the full" and a connection had to be made at the experiential level to illicit an emotional response in the eyes of the audience. We decided that a photo shoot of a retired couple experiencing the V8 Fastway Track at the Eastern Creek Raceway was a thrilling, adrenalin pumping experience that could be easily shot.

And let me tell you, when those engines started to roar, the expressions on the faces of this retired couple really said it all.

Copyrighting was done with the key messages being signed-off by the client before the subsequent brochure was designed, with another sign-off by the client prior to printing. The whole process was managed in-house, with boxes of brochures and envelopes being delivered to the client, so that they could manage the postal process themselves.

The response in the first week generated hundreds of calls and I'm told that the client is very happy with the end results.

If you're thinking about your next marketing campaign, hiring a Sydney commercial photographer who knows how to capture the emotion of the moment while also assisting with brainstorming your advertising concept, the why not contact Markham Lane at for an initial consultation? Call him on +61414446660 or email

All images Copyright 2013 Markham Lane / Quaetapo Media Pty Ltd. All Rights Reserved.

Friday, May 10, 2013

Creating Social Media ROI

We've heard it all too often, CEO's are frustrated that social media doesn't have a sustainable business model and they're struggling to find the Return on Investment (ROI) for developing platforms. But perhaps the perspective of social media as a platform needs to change? helping you find the ROI within social media networks.

For years, I've been focussed on building digital channels and creating marketing strategies that drive traffic into those channels. The secret to success from a Search Engine Optimisation (SEO) perspective has always rested in the creation of original content that satisfies the needs of the target market.

Content marketing requires a distribution network to advertise the release of that new content and this can be achieved via email to subscribers, partners and affiliates, through site optimisation, blogging and also through social media networks. That's right, social media is a distribution network for your original content. It's not a channel that sits in isolation to your other digital assets, it drives traffic to those assets.

So how do we find the ROI from social media?

1. Define the Key Performance Indicators (KPIs) and Measure Them

In order to hold any marketing channel accountable, there must be a framework of metrics that can be tracked, compared to, benchmarked and analyzed over time.  Websites and mobile sites are no different.

Of course, every business is unique and the way each business markets themselves is going to have a different set of parameters for defining success but the tried and tested benchmarks for site performance is based on traffic - where it came from, what they were interested in, how long they stayed for and whether that traffic managed to convert on the page goal and monetise.

Google Analytics goes a long way to provide reporting on these numbers but some companies go further in exporting these statistics into software that amalgamates site traffic with customer, prospect and (social media) audience relationship. This approach helps businesses determine necessary adjustments to their overall business model to improve upon channel marketing goals, as the empirical data provides insights in a complete loop of customer lifecycle management.

2. Define the Social Media Indicators and Improve Upon Them

Like print advertising, radio or TV, social media is just another platform to communicate your brand message. The only difference being that the audience is in control of what information is consumed and they directly influence their immediate network with what they think about it.

It’s this factor alone that makes the argument that every digital business must produce compelling, engaging and entertaining original content to satisfy the needs of their target market. That’s the only way to get your audience to become the distribution network of your brand messages.

When looking to assign accountability to social campaigns, the first step is to define KPIs and measure against them.  I call them them the EPI’s. They are:

        E. Engagement vs Reach
Engagement refers to the number of people who actually interacted with your post and this figure is the benchmark to how successful your post was. Time of your post, the content it contained and how relevant it was in the minds of your audience all play a factor here.

Reach refers to the impressions that social channels provide to a campaign, addressing the greatest value of social media marketing: tapping into the power of the network to market to previously unreachable prospects.  In addition, the Reach through social channels increases a brand’s credibility, as new consumers are touched by social campaigns, so too their friends or other connections on the social platform see those connections. For example, a consumer seeing a friend recommend a brand as a result of a social campaign has a much greater impact than seeing a static ad from the brand on the social page.

        P. Performance - Monetization or Conversion
Performance of your social program must contain a subset of outcomes that are predefined, in order to convert traffic or monetize from it, using a subtle call to action approach at the conclusion of the content you’re seeding. Subscriptions to email lists, product purchases, signing up as a Facebook fan or downloading a free trial are all examples of calls to action.

In order to measure monetary contributions to business goals, a value must be assigned to the call to action for the social campaign, with conversions being tracked. A valuable call to action is sometimes not a sale. In fact, it could be motivating users to generate content to be added to the next social campaign.

        I. Sharing Behavior of Influencers
Influencers (a.k.a. advocates for your brand) are essential to maximizing the viral impact of your social media campaign. In order to leverage them properly, you need to determine the level of engagement between an influencer and the members within their social graph.

Yet, not all influencers are created equal. Some are brilliant at sharing a message but don't engage with their peers. Others don't generate much buzz but their peers take their advice.  Understanding who your influencers are within your audience and customer base is critical to optimizing program performance. There are a number of Influence Marketing tools that help to define, rank and engage with your influencers, such as Kred and Klout.

The combination of these three EPI’s (Engagement, Performance and Influence) provides clear program success criteria and can be weighted based on a program’s objectives.  In the case of an awareness campaign, a marketer may place more weight on reach and sharing activity.  In the case of a direct response program, the opposite weighting could be applied.

3. Creating Predictable Results

When searching for potential Influencers to share a brand message in your social media campaign, the number of friends a person has on Facebook or the number of followers they have on Twitter is important, but it’s not the most important factor. The real key to producing a predictable campaign is accurate targeting.

The most successful campaign targeting begins within a CRM database, where deep insights into your customers are available.  Accountable marketing campaigns need to be predictable, and predictability can only be driven in social media once you have identified your most engaged customers and who among those are willing to advocate on your behalf.

4. Providing Incentives to Foster Viral Activity

You may have read my previous blog post on how to create a viral social media campaign. Viral activity from a set of Influencers needs to be encouraged in-order to create predictable results. Equally important, is the need to influence social participation within the campaign.  Incentivized sharing provides this level of predictability as well as an opportunity to throttle activity.

The key message here is about rewarding customers for their behavior. Airlines, hotels, financial institutions and even coffee shops consistently reward customers for their loyalty. The same principle can be applied in your social media campaign, with bi-directional incentives built into the program. Reward the influencer for inviting friends to participate in a social campaign and then reward the influencer’s friends for acting on the viral invitation.

In other words, both the brand advocate and the advocate’s friend are treated like VIP’s.

Programs that include bi-directional incentives perform better than those that rely solely on altruistic motivation for sharing activity. Being transparent about the incentivized offers, the integrity of the channel is maintained while staying in control of performance measurement EPI's like engagement, reach, performance and influence.

Social media as a distribution network for your original content leads to more traffic to your digital platform. Should your business need review of your digital marketing strategies, author +Markham Lane can be contacted on +61-414-446-660 to provide these services. See the website for more information.

Wednesday, March 20, 2013

Building Viral Social Media Campaigns

Every day social media marketing stories are launched and published on various social networks but the most successful campaigns are the one's that "go viral" and repeatedly get shared by your followers with their friends and followers. And that begs the question; "Is there a way to influence the outcome and get your post shared again and again"? The short answer is YES but not many businesses focus on this aspect. It's called social media influence marketing.

You can read a definition of influencer marketing on Wikipedia but for the purposes of social media marketing, it's about understanding who has the greatest influence within your networks, building a relationship with them over time and seeking their assistance in the formulation and dissemination of your campaign posts. And if you get the relationship right (online and also offline) you may be able to turn these key influencers into your greatest brand ambassadors.

There are websites that attempt to help you understand your level of influence and those of your social media networks but many marketing people don't like being "ranked" or scored down to a single number. I don't think it's something to be afraid of - to me it's just a tool within the marketing arsenal. 

The current top two influence marketing scoring systems being used today are Klout which measures your network and personal influence and Kred which also measures and scores the success of your influence within vertical marketplaces based on the campaigns that you produce. Once we understand who has the greatest influence, we can ask them for assistance in sharing the campaign posts - thus avoiding paying for placement ads on the social network to promote your story.

It's the obvious cost benefit that drives a good marketing person towards influence marketing activity - because sometimes, a zero-cost (organic) approach to your marketing effort is what is required. I've been using both scoring systems for about two years now and I'm personally ranked in the top 10% of all influencers online. Scores rise and fall as your campaign intensity rises and falls.

I recently conducted an organic social media marketing campaign for a client. Trent Ellis was desperate to appear on the Ellen DeGeneres TV Show when it comes to Australia and they had a competition to find an underwear model - asking people to send in photos of themselves in their underwear. It was called the #EllenUndies campaign.

After building the photo (content) and posting it on the Ellen website and Facebook page, as well as on my own social networking pages, twelve major influencers within my network were asked if they might be able to share the image with their networks, to help the photo go viral. Within 48 hours, and after spending not one cent, the photo had been shared a total of 65 times, with an audience reach of well over 75,000 and thousands of stories being created. It even got picked up by digital media outlets.

We're yet to see if the #Trent4Ellen campaign is yet to result in a positive outcome for Trent but for a campaign that didn't spend any money to promote it, everyone is very happy at the outcomes already achieved. 

If you're looking for some assistance in your next social media marketing campaign, contact +Markham Lane  via Google+ or else call him directly on +61414446660 - he's located in Sydney, Australia.

Friday, February 15, 2013

Integrated Digital Marketing 2013

Where are we headed and what are the digital challenges facing brands and the industry in 2013? On reviewing efforts from the previous year, we notice that search engine marketing continued to be developed with the integration of social media elements, including the integration of public relations campaigns for link building and the measurement of social media campaigns within Google Analytics. This trend is set to continue. In 2013 it looks like the proliferation of social media integrated digital products and services will continue to expand, with Search Marketing Integration (SMI) reaching into all elements of the marketing mix.

In late 2011 it became obvious, in Australia at least, that mobile smartphone penetration was leading the world and in 2012, developing web sites that were optimised for mobile browsing became the must-do project for marketing departments. Distracted by social media and the potential that lay within the mobile apps marketplace, 2012 became a catch-up year for those who didn't see this coming. Using your thumb to browse, watch, comment, purchase and share forced companies to look at what information was really important and what was the real goal of each landing page. This will go down as the year that truly brought the mobile revolution to the fingertips of every business.

Gone are the days that people asked the question, "are you online?" In 2012, it became the must-have item. Felt most acutely in the retail market sector, corporate advertisers took a holistic approach, dominating on search engines with content marketing campaigns that were woven into the fabric of their search optimised web and mobile sites. Seeding original content across multiple social networks, the question became "where is our audience" and "do we want the audience on this platform"?

Analysis of big data metrics put the science back into marketing departments that had been swamped with questions from CEO's across the country on "where is the return on our social media investment"? Social engagement, performance and interaction metrics closed the loop on quantitative data to determine digital marketing strategies and platform developments, as well as communications messages that were appealing to audiences.

Social media continued to put the audience in the driver's seat. Felt most acutely in the media industry, radio stations were slammed in Australia for communications that went against the tide of social acceptability, putting public relations (as well as customer services) into the social mix. The counterpoint were mobile apps from TV stations complete with social integration, driving terabytes of interactive data within seconds of programs going to air, creating an instant feedback loop on what was popular, liked or otherwise.

With the advent of Google+ and the various updates to the search engine algorithm (Penguin and Panda) public relations campaigns to build back links into web portals replaced the outsourced (to India) model that had precipitated in previous years. Companies that took the lead to build audiences on the fastest growing social media network of 2012 recognised the synergy that was created by providing audiences with quality content, leading to more +1's and it's correlation to improve SEO rankings. Video and images lead the content charge.

Small to medium businesses who can't afford to spend heavily on developing their digital assets and who did not have expertise in-house to keep up with the rate of change, focussed on external peer-to-peer networking, while dabbling in Social Media Marketing (SMM) mostly through Facebook and to a lesser extent on LinkedIn. When Google+ came along, many complained about "social media exhaustion" and opted not to follow their lead.

In the new economy, I firmly believe that every digital asset must set a strong foundation of search marketing in-order to generate qualified leads online. It appears that in some cases, the proliferation of social media disruptor technology has shifted focus away from the number one most reliable source of potential sales. Be that at their own peril. Search and social marketing initiatives must both be addressed to get the traffic to come and convert - audiences are looking for social proof when they arrive at their search result.

"Social proof of performance continues to influence audiences to convert them online."
+Markham Lane is available to help your company with an integrated digital marketing strategy that harnesses the power of search engine, social media and content marketing platforms. If you want to grow audience engagement, improve performance metrics and increase interactivity, contact him in Sydney on +61-414-446-660 for an obligation free initial appraisal.

Wednesday, August 22, 2012

Photography Essay Sydney Biennale

This photography essay showcases the artworks displayed at the Cockatoo Island installations for the18th Biennale of Sydney. Cockatoo Island is a world heritage-listed island in the western region of Sydney Harbour and is a former shipyard and prior to that, a convict prison.

The artworks displayed at Cockatoo Island carry the theme "Stories, Senses and Spheres", opening the audience to the elements of water, wind and earth through collaborative and interactive projects that inspire within their storytelling. I spent a whole day exploring the island artwork installations and architecture with a good friend from Brisbane. Here's a small collection of artworks captured during the day.

 Peter Robinson, Snow Ball Blind Time 2008. Whole sections of an industrial warehouse is covered in white links in snow.
Daan Roosegararde, Dune 2007-2011. Light and sound installation underground with lights that display thanks to motion.
 Jon Pylypchuk, Spend the Rest of Your Life Mining This Death and It Will Only Bring You Despair, 2012.
 Cal Lane, Sand Lace, 2012. It's not carpet, it's red sand.
  Reiner Rietveld and Craigie Horsfield, Confusion 2012. Is a sound installation where the noises of ships horns and moving industrial machines dominate the senses.
 Philip Beesley, Hylozoic Series, 2011. An interactive light and movement sculpture that allowed the audience to turn lights on and off while feathered wings moved.
 Monica Grzymala, The River, 2012. Preliminary sketch.
 Adam Cvijanovic, The River 2012. Artists model.
 Cecilia Vicuna, Quipu Austral (Nina en el fuego) 2011.
 Carlos Garaicoa, Project Fragile (Cockatoo Island) 2012.
 Sriwhana Spong, Learning Duets, 2012. There was a video in an adjacent room showing a dancer alone on a beach and rocky outcrop.
 Li Hongbo, Ocean of Flowers, 2012. This is a silent protest to the construction and destruction caused by the bombs on Hiroshima.
 Erin Manning, Slow Clothes, Society for Art and Technology, Montreal, 2007.
 Ricardo Lanzarini, ...como llegar a las masas?, 2012
 Latifa Echakhch, TKAF, 2011 Installation view.
 Imran Qureshi, Blessings Upon the Land of My Love, 2011 (detail).
Evelyn Nicodemus, Bystander on Probation Series, 2007.
This is just a small collection of images of the artworks displayed at Cockatoo Island. The 18th Biennale of Sydney is also being held at the Art Gallery of New South Wales, the Museum of Contemporary Art Australia, Carriageworks in Everleigh and at Pier 2/3 in Walsh Bay. The exhibition runs from 27 June to the 16th September 2012. Admission is free. For more information go to

All original artworks displayed here are the copyright of the artist named. Photographer Markham Lane.

Friday, August 17, 2012

Social Media Marketing Transforming Business

Digital and social media marketing continues to grow and evolve as the technology companies at the top end of the enterprise pyramid joust for position, affecting the way we communicate. Essentially lead by Apple, Google, Microsoft and Facebook, changes to the technology that we use in our personal lives is now affecting the approach business need to take to grab the attention of a society distracted away from traditional broadcast marketing platforms.

Some marketing gurus including Bill Lee, who is President of Lee Consulting Group and Executive Director of the Summit on Customer Engagement, argues that broadcast advertising, public relations, branding and corporate communications is dead, as these forms of communication do not engage customers in the buying cycle.

Along with Lee, Australia's own Geoff De Weaver, CEO of Touchpoint Digital and Author of "What is a Social Business" argues that traditional brand marketing is being replaced with social media communications because being social is intrinsically wired within the psyche of the human race - communicating with each other is the connecting tissue of our existence - and that information served up from people you know and trust is more likely to convert your way of thinking. 

It seems that Google agrees. Despite their domination of search engine indexing services, Google has changed their business model to build social media into their algorithm, with the following innovations:
  • Google+ Launch: A social sharing platform integrated with their search engine.
  • The +1 button: Think of it as a “like” for search results, website landing pages and Google+ posts. It all adds to your search quality score.
  • Google+ Pages: Keeping your business top of mind with posts every 72 hours, helps to keep your keyword phrases top of the search index results too.
  • Google+ Local: A social media extension to Google Places.
  • Google Analytics Updates: New features include social media statistics, daily dashboard reporting and A/B testing for content experiments.

Clearly, the direction Google is taking is towards a social media integrated space, providing an online engagement platform that maintains timely updates to the rank results index.

Being “top of mind” in a digital environment is predicated on engaging an audience with information that provides an answer to the most basic question “Why?” as in, “Why should I trust you, believe you, interact with you, buy from you?” It is therefore the job of every digital business to conduct inbound marketing in a way that stimulates interaction, with a soft sell solution presented within the answer to this question.

The take out here is: Don’t talk about the great job you did, talk about why it was such a great job to do. Give the lesson behind the experience. Teach with your stories and solve problems.

As a global leader in the social media space, Facebook has also made changes to their business model, recently launching the “Timeline” while making changes to the Open Graph developer’s platform. The resulting shift in strategy has led to these changes:
  • “Like” gates have been abolished: Without “Like” gates, the best way to attain more “likes” is to advertise on Facebook or (with varying degrees of success) get your audience to share your content on their wall and with their friends.
  • “Promote” your posts: New forms of advertising to the people that “like” your page. Have your content appear on the Home page stream, for longer. This encourages engagement.
  • New Facebook Insights, Includes “Reach”: The Reach of your content measures how far it is spread on the Facebook platform. Posts that are Shared, Promoted and Commented on have the greatest Reach.
  • The new “Ticker” waterfall on your profile page: Displays live updates including comments, likes, photo uploads and status updates in real time from your friends, encouraging interaction while on your profile page.
  • Pre-made Open Graph Applications: New Page tab applications to drive the outcomes your business needs. Sign-up for newsletters, add your YouTube channel, Nominate Your Fan of the Week etc.
  • Custom Open Graph Applications: Engagement and Commerce. Reward your customers for interacting with and sharing your content with badges, coupons and exclusive deals. Sell products, services and tickets with f-Commerce.
  • Hash tags now create rich snippets in the Facebook Open Graph: Use verbs to create buzz #listening #shopping #saving #cooking #watching.

Engagement is the new mode of operation on Facebook. The most successful and rewarding experiences for Facebook users are emotionally based conversations on topics that speak to the heart and that elicit passionate responses. Successful viral campaigns are built on emotional issues.

In a recent study conducted on Facebook, it was discovered that video is the most successful form of content shared and links (such as those to websites and blogs) are the least shared form of content. Photography receives the most number of “likes” and comments. Plain text status updates are generally not as popular as photographs for engagement, with a note that emotionally charged status updates are the exception.  

With the changes to the Open Graph, Facebook wants to become a hub for Apps developers. Multilevel games of skill are the most used Facebook Apps but the inquisitive will try something new if the promise of a benefit to them is perceived or offered. The issue that Games developers now face is how to transform simple Games of Skill to a deeper strategic game, to keep audiences engaged.

The key to Facebook marketing can be summed up as: Engage your audience, listen to what they want, interact with them in a human way; reward them for sharing and for providing you with insights and give them something unexpected in return to deepen the relationship.

Social Business through social networks

From a business to business perspective, content marketing works in exactly the same way. Empowering your audience with information that is relevant to their business, which solves the problems their business faces, drives traffic (if delivered in a public forum such as on Twitter and YouTube) and understanding (if in a closed user group, such as LinkedIn).

Throughout 2011, social media usage and platform services reached an all time high. The current figures for Australian users of social media networks are:

May 2012 Active Australian Social Media Users
Number doesn't include multiple logins
Unique Australian views, (not logins)
Increased 30,000 in one month
User Accounts (not logins)
Actively logged in
Active users
Down 200,000 in one month, update issues
Down 80,000 in one month
Up 90,000 in one month
Up 171,000 in one month due to Facebook

It should be noted that there are some new players coming up the ranks in the social media market. If “content was king” before now, photos are truly the king of kings! The US$1Bn sale of the photo sharing social media application Instagram to Facebook has given rise to the total active subscribers of the application, in the largest rise in one month of any social media platform in the last twelve months.

Pinterest is also a noteworthy rising star – especially good at facilitating recommendations for high end products and services through the connectivity it creates with the hosting website, generating targeted leads. The average sale of a Pinterest lead is said to be twice as much as the sale from a Facebook one.

And finally, here’s the secret sauce that every marketing person can't live without. It's a little known Social Media measurement platform that assists with building up and engaging a network of highly influential brand advocates. It’s called Klout.

Think of Klout as the social media score card system, in the same way that the Google Quality Score works for SEO but applied at an individual level, based on campaigns conducted over the major social media platforms like Twitter, Facebook, Google+ and LinkedIn. Now you can see just how well connected someone in your social media network is at performing campaigns based on their topics. Klout scores each person on their ability to influence people within their network, with daily score updates provided in a public domain. 

Klout offers savvy marketers an opportunity to meet and connect with highly influential brand advocates whose topics of conversation match their brand values. Recent updates to Klout help businesses identify and score the success of social media campaigns across seven major social media platforms. It's a great tool for rewarding your influence network too. If you haven't already, check out and start adding influencers into your network and encourage them to engage with you by giving +K points on their main topics.  

Social media may be transforming the way we conduct our marketing activity but innovation in technology is the real catalyst for business transformation. Should your business need a marketing review, start a discussion with Markham Lane. Call +61414446660 and connect with me via my social media profiles - adding @MarkhamImages as an influencer on Klout will always get my immediate attention.

Monday, July 9, 2012

Infographic: Digital and Direct Marketing

An Infographic is the representation of a thought process and concept in graphical form to tell the overall story. The purpose of an Infographic is to show more than the words, so that the brain can use associative cognitive processes to absorb and understand the information being represented. When you read a thousand words, the time it takes to process all that information is much longer than looking at an image which portrays the same message.

In providing my engagement marketing and content production services, being original is the driving force behind everything I produce. I love being creative. And currently, the Infographic is taking off as one of the new "kings of content" in this digital revolution - probably because everyone is so time poor. I've got many different themes that can be used to show different messages, but in this example, I've just used one.

My first Infographic highlights the process of Direct Marketing and how broadcasting education was the fastest way to promote your brand out to the marketplace.

My second Infographic highlights the process of Digital Marketing and shows how user engagement is the fastest way to evangelise what it is you love the most, bring in your audience. 

There are many businesses who struggle to keep up with the demands that are placed on them from a digital marketing perspective, mostly because they're too busy making widgets and services that work better, cheaper and across larger markets. If that sounds like you, perhaps can help? We live to help businesses succeed in an online world.

For more information, contact Markham Lane at, in Sydney Australia on +61414446660.

PS: To all our brand advocates and people within our influence network, we heartily thank you for assisting us with sharing the love and spreading this message with your audience (which you can do below).
We'd like to offer these Infographic services to you as a reward, at the "mates rates" special of 50% off our standard fee of AU$770.00 per Infographic. To claim this exclusive reward, just leave your business name in the comments field below and then call me on the number above.