Tuesday, June 29, 2010

Lifestyle images support marketing communications

The marketing communication side of my business creates lifestyle images and places them against key conceptual messages, in-order to deliver interested parties to a product or service. Here's an example of what I am talking about;

The guy "preparing for the boxing ring", Jason, is a gym enthusiast who allowed me to capture his image for the purposes of showcasing his likeness within the http://www.qfit.tv/ web publication and other Quaetapo Media titles.

In this instance, the marketing communications piece centres around a health and fitness article that addresses breaking plateaus that occur when you're cycling through strength and muscle building workouts. The image above will be used in newsletters, posted on blogs and used within social media to drive traffic to the website hosting the article.

The article itself will be structured to lead the reader towards the solution of breaking the plateau - in this case, it suggests that a functional strength workout program may be the answer. Read the article "Breaking the Strength Building Plateau" contained within the qfit knowledgebase.

The qfit Functional Strength Workout Program: 5 Day Field Force is one of many qfit gym programs that can be used by anyone who attends a gym. It is specifically good for preventing injury for (strenuous) functional movement, such as lifting heavy boxes, playing field sports or carrying children.

Friday, June 25, 2010

What's involved in the fashion photography set-up?

We're now half way there and I'm very much looking forward to the day when I actually get to take the photo. As the photographer and set designer, the process has already taken me three weeks...

I'm referring to my next fashion photography photo shoot in my Eastern Suburbs studio. It's a collaboration between couture designer Rosalynn Win and a "spiritual mermaid" girlfriend of mine, Blue Storm (but you might know her better as Blue MC from the band "The Potbelleez"). Together, the three of us are setting up a highly stylised image, where Blue gets to model a mermaid inspired bespoke dress made by Rosalynn and I set-up a fantasy underwater grotto, in white, to shoot her in.

Here's what the dress is currently looking like:

Don't pay any attention to the pins and the white exposed bit running down the back - this dress fitting is just one part of the preparation phase. The end result comes after the dress is finished, the set has been built, a further collaboration with the hair and make-up artist is done and the right lights to highlight the subject and the dress have been blocked. After the shoot, additional Photoshop elements need to be added and the image prepared for high-res pro-print output.

As the photographer and set-designer, it's very important that I be part of the preparation phase in this creative process, so that I can work cohesively with the other elements involved. We work together to deal with the issues that arise at each step of the preparation process, so we can quickly find solutions that don't impact on the final output.

The end result of any creative endeavour is always a variation on the original vision. I very much look forward to showing you the final outcome of this very creative project, so stay tuned for the output in mid-July... 

Wednesday, June 16, 2010

This ain't so simple: "Collecting the Collection"

What a huge job it's been to create a website to showcase a collection of my photographic works.
Note: If you're a visual creature, skip these words till you get to the image at the bottom of this post - it might do a better job at highlighting the long process it's taken me to get here.

For the word lovers... To give an insight, it started with a brief that highlighted the key content pages, which included a requirement to build the galleries in flash format and to provide SEO features too... "What's that?" I hear you ask... Here's what I'm talking about...

Thursday, June 10, 2010

"Mother Earth's Perspective" ~ a photographic portrait.

Is global warming a natural precoursor to an impending Ice Age or has the influence of human kind ripped apart the natural atmospheric conditions of our planet? And if either one (or both) of these statements is true, what's in-store for us in the next 50 years?

As a photographer, I sometimes get the opportunity to explore these philosophical questions within the photography works that I produce. Here's a recent portrait that centers around the "Mother Earth" perspective of our influence within her garden.

"As she looks to the core of her being and stocktakes the abundant powers within, she plans the cleansing process, flooding the world with her tears".
One of my photographic muses is the gorgeous Kamini Morrish - a dear friend and a spiritual light within my life. Being around her is such an inspiration that I keep motivating outcomes that attempt to capture the essence of her radiant beauty. I know, it's a little "gushy" isn't it?! But honestly, with her, I can't help it!

In this composite image, I sincerely hope that I do poetic justice to the topic, subject and the model. To see more of my portrait photography, take a look the galleries section of my website http://www.markhamimages.com/