Thursday, October 20, 2011

How to Increase SEO Results Using Original Content

Search Engine Optimization (SEO) results directly relate to the unpaid listings on search engines from any query entered. Google promotes original content on business websites by providing high SEO quality scores for that content within the “Google Algorithm”, as opposed to reductive SEO quality scores for recognized content, (like stock photos, articles existing on other websites or any webpage that is not optimized). A high quality score for original content on your website helps to rank you higher in search results, which can lead to increases in “free” search engine originated traffic.

As Google Fellow, Amit Singhal puts it; “Our site quality algorithms are aimed at helping people find high quality sites by reducing the rankings of low quality content”.

What can my business do to rank higher in natural SEO results online?

To start with, optimize all your web pages for the search engines and remove or modify any images that might also be used by other websites. Secondly, get involved in building an ongoing digital marketing strategy to maintain and improve upon the financial investment you’ve already made into your web presence. In digital marketing terms, the aim of the game is to build traffic to your website.

What options do I have to increase traffic to my website?

There are many digital marketing options to increase website traffic. You can do this via online advertising (costly), pay-per-click (PPC) search engine marketing, (can also be expensive if not properly managed), via social media pages (a frequency intensive exercise) or through natural SEO results with search engine listings driven by the original content on your site – the later including blog articles, photography or video files. In addition, SEO back links from high quality partner sites can also help SEO quality scores.

So how do I do this in a cost effective way?

If your business is into low-cost publicity, then writing articles describing how you helped a customer to satisfy their need is a great way to promote your business. All your website needs is a page dedicated to your “news” where you can add the blog articles yourself. Add an original photo to each article to pique the interest of those browsing through your site – remember, humans are visual creatures and are far more likely to read if they like the photos attached to your articles.

Try to write a 200-word article and create a corresponding original photo, once a month.

"Optimize your original images for the keyword phrase that corresponds to your webpage URL. The image metadata can help your Search ranking quality score too".

What articles work the best for SEO results?

The best articles answer the questions that are being asked on the search engines. Mostly, problem solving questions need to be answered. For example, “How to Remove Beetroot Stains from Satin Garments” might be a good article for a dry cleaning business – positioning the business as an expert in their field, while being helpful to the customer in a difficult situation. In-fact, “How to” articles are a tried and tested format that works, time and again, with search engines.

Just remember to always write what you know about, stay on topic, keep it simple and always make sure it is properly edited prior to being placed online.

Before posting new articles and photos into your blog, also make sure you optimize the content with the keyword phrases being searched by your target market. Adding keyword phrases (technical jargon = metadata) into all your original content will go a long way to help the SEO quality scores for your website. If you’re unsure which keyword phrases are relevant or how to add them into your content, ask your friendly digital marketing consultant for a quick edit before uploading.

All businesses spend time maintaining the state of their offices and stores and the same rules apply to maintaining your website. Remember: your website is a natural extension of your business and your digital marketing strategy is how you keep it clean, relevant and up-to-date. Making it a priority will bring you great SEO results and increased free traffic over time – and who doesn’t want that?[1]

[1] Using a digital marketing strategy with original content on any website can only produce higher SEO quality scores if every website page is also optimized for SEO results.

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